MolWol & Make a Bear: The Power of Natural Wool and Local Love

Where nature, man, and you walk hand in hand.

The sheep's wool in your Make a Bear plush toy comes directly from MolWol, the brand of Kemp CIC. And that’s no coincidence. Kemp CIC shares exactly the same heartbeat and values as Make a Bear: caring for each other and for the Earth.

Een getekend schaapje heeft een hoop schapenwol vast dat moet dienen als vulling voor knuffels of kussens.

A cuddly toy for you, your surroundings, and the planet

A Make a Bear plush toy is more than just a toy; it’s a promise that goes beyond the fabric itself. Our mission is built on three pillars: caring for you, your surroundings, and the planet.

🐻 A cuddly toy for YOU

Every Make a Bear plush toy carries love and comfort within it. Whether you craft your own cuddly friend or surprise someone with a personalised package, the process of stuffing, cuddling, and caring creates an emotional connection that goes beyond any other gift. Because a plush toy you make yourself has a soul. And that soul is made of love, patience, and a sprinkle of fabric magic.

🏡 A cuddly toy for YOUR SURROUNDINGS

We believe that sharing love starts with the people around us. That’s why we work as much as possible with local partners, so every purchase supports the local economy and community life—from shepherds to bespoke craft businesses. Every step in our journey backs local entrepreneurship.
So your cuddly toy isn’t just a source of comfort for you; it also brings warmth to your immediate surroundings.

🌍 A cuddly toy for THE PLANET

Sustainability is part of true love. We consciously choose eco-friendly materials that are soft on the skin and gentle on the environment. Every plush toy leaving our door is a step closer to a better, softer world. Because who says sustainability can’t be cuddly? With Make a Bear, you’re not just giving a gift for now—you’re helping build a more beautiful planet for tomorrow.

Een ecologische teddybeer van Maak een Beer zit in een hoop schapenwolvulling van MolWol

Schapen van Kemp vzw grazen op een Kempense Heide

MolWol: Nature, Man and Meaningful Work

That we collaborate with MolWol, the brand of Kemp CIC, for the sheep's wool in our plush toys is no coincidence. Kemp CIC shares exactly the same values as Make a Bear: caring for nature, people, and the community we’re part of. And they do it in a special way.

🌿 A cuddly toy for THE PLANET

At Kemp CIC, the sheep don’t just produce wool—they also play a role in natural land management. When they graze, they do so selectively: grass is eaten, but small and often rare plants remain standing. Unlike a lawnmower, this allows these plants to grow and spread further, enriching biodiversity and nurturing nature with care.
The wool from this flock isn’t just natural—it also helps create a more beautiful ecosystem.

Een medewerker van Lidwina is de schapenwol van MolWol aan het verwerken tot zakjes schapenwolvulling voor Maak een Beer

🤝 A cuddly toy for YOUR SURROUNDINGS

The wool from Kemp’s sheep is processed by Lidwina into cushions, duvets, and sheep’s wool stuffing bags for Make a Bear plush toys. Lidwina is a bespoke business that provides opportunities to people struggling in the mainstream job market. By processing wool locally, production stays close to home, and every purchase supports meaningful work. That way, your cuddly toy directly contributes to a warmer, more inclusive community.

🐻 And for YOU

When you make a Make a Bear plush toy, you can feel that there’s something special in it. The wool comes from sheep that care for our landscape. It’s processed by people who approach their work with love and pride. And as you stuff the cuddly toy with wool, more than just a fabric friend is created. It fills you too, with the feeling that your choice matters—for you, your surroundings, and the planet.

Our molwol plush toys: recognisable by the eco-label. Full of nature, love, and cuddly fabric.

Make your molwol plush toy

Een getekend schaapje heeft een wereldbol vast. Het schaapje omhelst de aarde.